Accucoms to represent Human Kinetics globally outside North America
The Hague, The Netherlands
Accucoms, the specialist in global sales and marketing for academic publishers, today announced that Human Kinetics, the world leading publisher in the field of physical activity, has signed a representation agreement in Europe, Middle East, Australasia, Latin America, Africa, India, China, Japan and the rest of Asia. Accucoms will assume responsibility for securing direct new business and renewing established subscriptions for the Human Kinetics Journals Division, and it expands on the current relationship where Human Kinetics journals are available in the Accucoms collection model (Aggregagent).
“We are thrilled to be representing Human Kinetics journals around the world” said Simon Boisseau Managing Director of Accucoms. “With an increasing emphasis on physical exercise, sports science and wellbeing, our sales teams are excited to bring the world’s best physical activity content directly to the market. Human Kinetics have built a strong portfolio of journals and we are looking forward to helping them grow their sales and readership.”
Skip Maier, CEO of Human Kinetics, said: “We are very pleased to start working more closely with Accucoms. Having been part of their collections program for a few years we view Accucoms as a transparent partner with a deep understanding of local market developments and business customs around the globe. The relationships that Accucoms have already built for us with libraries are extremely valuable, and we look forward to seeing how Accucoms can grow our journal sales and brand profile now that we are going direct to market.”
The new agreement is in effect from July 1st, 2020.
Accucoms provides societies and publishers with global reach through expert local teams around the world. The company operates in five continents, covering North America, Latin America, Europe, Middle East, Africa, Turkey, India, South Korea, China, Japan, Taiwan, South East Asia, and Australia.
Accucoms’ multilingual team offers efficient and intelligent representation, telesales and business intelligence services. For more information see www.accucoms.com
About Human Kinetics
Founded in 1974, Human Kinetics is the premier information provider to the physical activity field. Human Kinetics’ mission is to increase the knowledge, enhance the performance, and improve the health and fitness of all people around the globe by developing and delivering authoritative information about physical activity and sport. Customers include scholars who study physical activity and health issues; professionals who apply sport, physical activity, and health knowledge in delivering useful services; and the public who engage in fitness and sports activities in many forms and who benefit from living healthier lifestyles. https://us.humankinetics.com
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